McCaulay’s -
Summer 2006

McCaulay’s are a chain of health clubs across the South West providing a complete health and fitness experience. McCaulay’s believe that fitness is for everyone and this ethos is reflected in their costs.

Using targeted media buying of billboards and adshels, We introduced a strong outdoor campaign generating awareness of their competitive consumer and corporate membership fees. The advertising campaign

delivered one clear message, ensuring that it achieved maximum impact.

Running alongside the campaign, We and McCaulay’s worked together to develop their PR initiative, including sponsorship of various sports events throughout the year.

The result – a strong and targeted outdoor campaign, which combined with a fresh and innovative PR campaign, generated a significant increase in membership enquiries and raised the profile of the clubs.

TV - Outdoor - Radio - PR